British Beauty Brand Models Own Is Finally Coming Stateside


When it involves covetable international beauty merchandise, France and Republic of Korea area unit in all probability the foremost talked concerning destinations as recently. And though British beauty merchandise area unit slightly a lot of under-the-radar in terms of worldwide standing, there’s a couple of very exciting brands that area unit positively price transfer back in your traveling bag.
One of those brands is Models Own, and now, lucky for USA, it's out there within the U.S solely at Ulta Beauty. I bear in mind once I studied abroad in London, being the beauty-obsessed individual that i'm, one in all my initial stops was country shop Boots. i used to be entirely drawn to Models Own enamel as a result of they'd a number of the foremost spirited argonon hues I’d ever seen.
Here's a trifle backstory on the brand: it had been supported in 2008, by Mark Rodol (CEO of Ministry of Sound, a well-liked dance and house club music label in London) and his brother Steven, with a spotlight on enamel. when increasing into different beauty merchandise, Models Own was oversubscribed to Saudi-based retail conglomerate Fawaz Alhokair & Co in 2014 for £20 million (about $25 million with today’s exchange rate).


The factor that produces it such a novel line is that they provide a lot of 650 merchandise, thus you recognize you’re obtaining selection once looking Models Own. it'll be rolling out slowly in stores and on-line. The complete is additionally affordable: the Wonderland war paint Palette with 10 shades retails for $17.99, whereas the Sculpt and Glow Highlighter Powder can value you simply $16.99. there is additionally mint-flavored matte liquid lipsticks, matte foundation, bronzing powder, contour sticks, lip primer, brow gel, chrome war paint kits, liquid highlighter, face primer, eyeliner, and aluminous lip kits – and that is solely 1/2 it.

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